NerdWallet Debt iphone image

NerdWallet Debt


USER GOAL:
Get out of personal debt.

BUSINESS GOAL:
80% of Americans are drowning under financial burdens. Getting out of debt is the No. 1 financial goal. Solving the problem is the best way to acquire and re-engage users.

PROJECT VISION:
NerdWallet is the go-to app for people with debt. People in debt often feel insecure. We want to give financial control back to users by offering clarity about their cash flow. Once we take users out of the financial downward spiral, we provide a sustainable effort to reduce their interest.

SOLUTION:


CONTRIBUTION:
Strategic planning, research, interaction design, and visual design.

STATUS:
Our team shipped Debt goal and Credit Builder goal. Both goals are the top 2 goals in terms of activation across all goals.

Pain points

Jen image

Persona

Jen Persona

Debt research

Debt research

Team work

Team work

Consulted Personal Finance Experts

Consulted Personal Finance Experts

Value prop cavas

Value Prop Cavas image

Hypoethsis

Hypothesis

WIREFRAME

Wireframe

MVP MOBILE DESIGN

MVP_design

MVP DESKTOP DESIGN