NerdWallet Personal Loan iphone screen

NERDWALLET PERSONAL LOAN

Bussiness Goal
Increase revenue from funded personal loans.

PRODUCT SOLUTION

Change the existing paradigm from the “Expedia” of loans to the “Kayak” of loans: One-stop shopping with five-minute pre-qualification. Redesign the data information for seamless apple-to-apple comparison for loan products on mobile devices.

CONTRIBUTION

Strategic planning, research, interaction design, and visual design.

SUCCESS METRICS

1000-plus basis point increase on click-through rate with annual 250% revenue growth

Pain Points

Personal Loan John image
  • I need a simple/easy way to compare all of options out there, so I can get the lowest rate that I can afford
  • I don't have time to fill in application forms from different lenders
  • I want to qualify for a personal but not impact my credit score

USER GOAL

Increase revenue from funded personal loans.

Pain Points

Journey Map image

Flow

Flow

LEAN EXPERIMENT MAP

Lean Experiment map

BEFORE VS AFTER RESULTS

before VS after

before VS after

before VS after

DESIGN PATTERNS SCALE TO ALL VERTICALS

Scale image

DESKTOP DESIGN