Change the existing paradigm from the “Expedia” of loans to the “Kayak” of loans: One-stop shopping with five-minute pre-qualification. Redesign the data information for seamless apple-to-apple comparison for loan products on mobile devices.
Strategic planning, research, interaction design, and visual design.
1000-plus basis point increase on click-through rate with annual 250% revenue growth
- I need a simple/easy way to compare all of options out there, so I can get the lowest rate that I can afford
- I don't have time to fill in application forms from different lenders
- I want to qualify for a personal but not impact my credit score
Increase revenue from funded personal loans.
LEAN EXPERIMENT MAP
BEFORE VS AFTER RESULTS
DESIGN PATTERNS SCALE TO ALL VERTICALS