NerdWallet personal loan iphone image

NerdWallet Personal Loan


USER GOAL:
Qualify for the lowest possible rate for a personal loan.

BUSINESS GOAL:
Increase revenue from funded personal loans.

SOLUTION:
Change the existing paradigm from the “Expedia” of loans to the “Kayak” of loans: One-stop shopping with five-minute pre-qualification. Redesign the data information for seamless apple-to-apple comparison for loan products on mobile devices.

CONTRIBUTION:
Strategic planning, research, interaction design, and visual design.

STATUS:
Multiple releases since 2016.

SUCCESS METRICS:
1000-plus basis point increase on click-through rate with annual 250% revenue growth

Pain points

John image

Journey Map

Journey map

Flows

Site flow

Lean Experiment Map

Lean Experiment Map

Before VS After Results

Result 1


Result 2

Design patterns scale to all verticals

Scale


DESKTOP DESIGN